AI Insights · Timothy · April 2024
Top 5 Consumer Finance Apps in Brazil: Q1 2024 Performance
In Q1 2024, the top 5 consumer finance apps in Brazil showed varied trends in downloads, revenue, and active users, with notable performances from Mobills: Budget Planner and Splitwise.
In the first quarter of 2024, Brazil's top 5 consumer finance apps displayed diverse trends in downloads, revenue, and active users. Here’s a closer look at the performance of these leading applications:
Mobills: Budget Planner from Toro Investimentos saw a downward trend in weekly revenue, starting at approximately $53K in early January and declining to around $23K by the end of March. Weekly downloads also decreased from 34.4K to 15.1K over the same period. Active users initially dropped from 135.5K to 99.7K by mid-February but showed a recovery towards the end of the quarter, reaching 109.8K.
Organizze: Finance tracker by Organizze Tecnologia experienced fluctuations in its weekly revenue, peaking at $17.9K in late January before ending the quarter at approximately $6.3K. Weekly downloads remained relatively stable, with a slight increase from 12.9K to 8.1K. Active users hovered around the mid-40K range, peaking at 51.4K in early January and stabilizing at 45.4K by the end of March.
Splitwise showed varied revenue patterns, starting at $7.4K and ending at about $4K. Downloads peaked at 23.4K in the first week of January but subsequently fluctuated, settling at approximately 6.6K by the end of March. The app maintained a consistent active user base, ranging from 27.2K at the beginning of the quarter to 23.2K at the end.
Me Poupe! had a modest revenue performance, starting at $545 and gradually increasing to $1.1K by the end of March. Downloads saw a significant drop from 8.9K in early January to 1.8K by the end of the quarter.
My Finances - Bills Reminder from Nimtech TI experienced a decline in weekly revenue from $1.6K at the start of January to around $546 by the end of March. Downloads followed a similar trend, decreasing from 19K to 6.7K. Active users dropped from 77.5K in early January to 61.4K by the end of the quarter.
These insights highlight the dynamic nature of the consumer finance app market in Brazil. For more detailed analytics and insights, visit Sensor Tower.
